Trade Marketing Manager

Building on 50 years of experience, Best Friend Group offers practically everything your pet will need at any stage in its life, safely and in premium quality. Our principal brands include Best Friend®, Hurtta® and Racinel®, while also representing premium international brands such as Flexi and M-Pets. In addition to catering to the Nordic market, where we supply all key grocery chains and pet trades, we also export our products to over 20 countries outside the Nordics. 

We're now looking for an experienced and talented Trade Marketing Manager to lead our category management actions and marketing efforts. If you're a creative thinker with strategic and analytical mindset and would be motivated the pursuit of our growth by supporting our sales in customer interface and to increase the customer engagement overall, we could be a great match!

In this role your three main responsibility areas are:

Category Strategy Development – You will develop and implement comprehensive category and marketing strategies aligned with our overall business objectives.  You analyze market trends, consumer insights and competitor activities to identify growth opportunities and possible threats. You will be conducting market researches and defining target audiences and segments tailoring them to reach each group effectively.

Campaign Management – You will plan, execute, and oversee multi-channel marketing campaigns across digital, traditional, and social media platforms and make a strategic customer campaign planning in close operation with our country sales team. Monitoring and analyzing campaign performances is also a part of your area of ​​responsibility.

Assortment planning – You manage the product assortment within the category, including selection, introduction of new products and discontinuation of underperforming items at the customer interface and ensure that the assortment meets customer needs and preferences.

In addition to these main areas you will work closely with our customers building a strong relationship and offering your expertise and recommendations in trade marketing, assortment and space management to secure a category growth. You strive to improve success with sales and performance analyses and want to stay updated on industry trends, market dynamics and best practices in category management.

Your qualifications to succeed in the role:

• Preferably a bacherol´s or a master´s degree in marketing, business, or a related field.
• Proven experience (+5 years) in FMCG category management and marketing with measurable commercial results
• Strong project management skills.
• Excellent written and verbal communication skills in English and Finnish, Swedish is an advantage
• Proficiency in marketing tools (incl digital) and analytics platforms.
• Strong analytical skills and data-driven decision-making ability.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong understanding of branding principles and marketing trends.

We promise you the opportunity to do meaningful work, where our everyday work is guided by sustainability and the welfare and happiness of man's best friends. In our company you´ll become a part of an international, collaborative and committed crew, where we strive in the same direction towards a common goal supporting each other. While our values are soft, even furry we still strongly share effective goals and have business-minded focus for work. We also value our employees expertise and offer a competitive salary based on your skills and experience with other versatile employment benefits, including health insurance and opportunities for professional development and training. You can work either in our Kuopio or Espoo offices with flexible remote work practices.

For additional information about the role please contact Hanna Korhonen / Best Friend Group p. +35850 337 2831 at the following times: On Friday 28.6. 13:00-15:00, on Tuesday 2.7. 13:00-15:00 and on Thursday 25.7. 13:00-15:00. In questions regarding recruitment process or applying you will be guided by Recruitment Consultant Jenni Kemppainen / Eezy Personnel +35850 330 1430. Submit your application with CV and salary expectations by July 28th 2024, please leave your documents in English.

We are excited to hear from you!