Marketing Manager, Audico Group, Espoo

At Audico Group, we have a strong people-centric approach to marketing. Therefore, we’re looking for a customer-focused MARKETING MANAGER to join our marketing team. The ideal candidate will have a broad operational experience in marketing and a creative mindset to help the group stay modern and competitive. The candidate will play a key role in driving marketing in some of the group's companies by leading the planning, execution and analysis of marketing campaigns and initiatives. The role does not include a supervisory responsibility. In this role, you will report to Head of Marketing & Sustainability.

The recruitment process will be handled by Staffpoint but this is a direct hiring for Audico Group. This position is located at Espoo and after onboarding, you will have the opportunity to work in a hybrid model.

Role description

Establish market positioning and develop marketing plans:

• Define market positioning for some of the companies in the group.
• Identify target audiences.
• Create marketing plans with specific objectives across various channels and segments.

Lead daily marketing efforts:

• Propose strategic directions based on analysis and factual insights.
• Implement the strategies and follow up to support the groups growth plan.

Analyse customers insights and market trends:

• Study customers insights, trends, and market analysis.
• Incorporate marketing best practices to achieve successful results.

Drive brand awareness:

• Maintain consistent communication through marketing activities.
• Execute day-to-day marketing campaigns, promotions, and sales support.

Support sales and marketing material development:

• Adapt scopes, ensure timelines, and deliverables for maximum impact. Required skills and qualifications.

What You’ll Be Doing in Practice

• Plan and execute sales and marketing activities as campaigns, events, digital marketing projects etc. while collaborating with other teams.
• Meet with clients, partners, suppliers, and colleagues to plan and implement marketing campaigns for brand building and lead generation.
• Ensure alignment with the overall marketing strategy of the group and each company.
• Measure and report performance of marketing campaigns, gain insights, and follow-up against goals/targets/KPIs.
• Gather and analyze data to reach insights about brands, competitors, and trends.
• Responsible for the websites and drive traffic, together with managing the social media channels incl. content creation.
• Coordinate public relations and outreach initiatives, including media releases.
• Compliance - ensuring that all marketing complies with applicable laws and regulations, including data protection and advertising standards.

Qualifications and preferred skills

• Bachelor’s degree (or equivalent) in marketing or related field
• Five or more years of experience in marketing and sales
• Strong in content development and creation
• Analytical skills to interpret data and analyze results
• Experience in digital marketing and related tools
• Strong organisational and project management skills
• Ability to work effectively in a fast-paced, deadline-driven environment independently
• Knowledge of graphic design software (Adobe) is an advantage
• Fluency in English and Finnish, Swedish is a merit.

How to join the hiring process

If you recognized yourself, submit your application and CV via Staffpoint’s website along with your desired salary. However, we review applications and may start interviewing already during the application period. Should you have questions related to this position, please contact Recruitment Consultant, Natasha Madlala by email natasha.madlala (at) staffpoint.fi or phone +358 44 420 4228.

Please note, that we do not accept applications via email due to GDPR regulations. All applications should be submitted through our website.