Brand Manager (Vuokkoset)

We, at Delipap, are passionate about building meaningful brands and manufacturing safe and skin-friendly hygiene products for all family members in an environmentally responsible way in Finland. We’ve been in this journey already for over 40 years and best known for our brands such as Moomin Baby diapers and Vuokkoset menstrual care products, both manufactured in Finland’s only diaper and menstrual care product factories. As a family-owned company, our values such as fairness, made in Finland, no nonsense, and gentle purity are important guiding principles for everything we do.  

Now we are looking for an experienced Brand Manager who has the passion to be part of accelerating premium and sustainable solutions for a menstrual care category while building a meaningful and relevant brand to meet the needs of our consumers.  

As the Brand Manager for Vuokkoset, you will be responsible for the overall brand strategy and execution of holistic marketing initiatives to drive both long-term brand equity and short-term sales. Your primary goal will be to develop and implement hands-on 
a brand plan that delivers growth for Vuokkoset in Finland and in selected key export markets. You might also remember our award-winning work for promoting diversity with Vuokkoset FOR MENstruation and FOR MEnstruation campaigns which you find inspirational and are excited about the opportunity to use Vuokkoset brand platform to drive positive societal change.  

Your key responsibilities: 

• Develop and execute an annual brand plan that is aligned with brand strategy including marketing tactics across consumer touchpoints, as well as annual marketing budget.  

• Development of brand & product portfolio to meet growing needs of our consumers around the world. 

• Work with internal and external teams to develop and execute marketing campaigns that drive brand awareness and sales. This includes developing creative concepts, coordinating production of marketing materials (ATL, digital, and POS), and measuring the effectiveness of campaigns. 

• Collaborate with cross-functional teams such as sales, product development, customer service, and global export partners to ensure that the brand is effectively represented and supported across all channels and touchpoints. 

• Analyze market trends, consumer insights, and industry data to inform brand strategy and identify opportunities for growth. 

• Oversee the development and management of brand guidelines, including messaging, design, and tone of voice. 

• Measure and report on the effectiveness of marketing campaigns and initiatives, and use data to optimize future efforts. 

• Stay up-to-date on industry trends and competitor activity, and identify opportunities to differentiate Vuokkoset in the market. 

 
Qualifications: 

• Bachelor's or Master’s degree in marketing, or a related field (e.g. Tradenomi/BBA or KTM/MBA). 

• A minimum of 3 years of experience in brand management, preferably within consumer goods industry. 

• Proven track record of developing and executing successful brand(s).  

• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making. 

• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. 

• Ability to work independently and manage multiple projects and priorities in a fast-paced environment. 

• A mindset that enables staying relevant by utilizing the latest AI-driven tools. 

• Understanding of diversity, equity, and inclusion (DEI) framework. 

 
You’ll be joining Delipap at a very interesting moment and be offered a key position at the heart of driving international brand growth where you can make a difference. You will be joining a marketing team headed by Growth Director, a fun-loving and energetic team of professionals, as part of over 60 employees. At Delipap, we are currently in a hybrid-working model where three days a week are company-wide office days in our Veikkola or Tammisaari offices/factories.

Interested? 

More information about the position gives Tomi Sirén (Growth Director) either via email (firstname.lastname@delipap.fi)  
or +358 40 517 9535. Applications with a salary request can be sent to rekrytointi@delipap.fi by 24.4.2023.

Read more about Vuokkoset at 

• https://vuokkoset.fi/en/ 

• https://www.tiktok.com/@vuokkoset  

• https://grandone.fi/kilpailutyot/?palkinto=voittajat&kategoria=paras-yhdenvertaisuutta-edistaevae-tyoe-2023