Digital marketing specialist

Geisle Labs
6/2018 - 12/2018
Digital marketing Specialist – CASY
• Researching on Global market with respect to all digital marketing aspects
• Running brand awareness campaigns for upcoming product “CASY”
• Working on crowd funding platform for pre-launch and live activity
• Facebook advertisement to increase brand value
• Google Ads campaigns (SEM) – Analysis and testing on different target audience. Deciding required bidding strategy, bids and daily budget as per the campaign goal
• Working on email marketing campaign and creating email templates(Mailchimp)
• SEO and SMO activities
• Influencer Marketing for pre-launch product brand awareness and getting leads from leading YouTube Vloggers
• Content Marketing
• PPC, On-page SEO, Off-page SEO
• Outreach for content marketing, brand awareness, link building and influencer marketing campaigns
• Keyword analysis using relevant tools like Google AdWords Keyword planner
• Competition research using SEMrush and Ahrefs
• Working on creating content or designs for Ad videos

Digital marketing specialist

Equinox research
4/2016 - 5/2017
Digital marketing consultant –Bayzat (https://www.bayzat.com/)
• Carried out research on UAE market with respect to all SEO aspects
• Run different required SEO campaigns e.g.: content marketing, press release, link building etc.
• Keyword research for all product pages.
• Worked on SEO friendly titles, description and URL for product pages.
• Detailed analysis of all SEO factorslike referring domain, do follow links, total backlinks, gov/edu links etc. through tools like Ahrefs, similar web and SEMrush.
• Analyzed competitor’s SEO metrics and backlink structure, and accordingly applied SEO tactics for client’s website.
• Created Infographics using MS PowerPoint and also with help of other tools like Piktochart.
• Created Videos by using Go Animate tool.
• Also worked on document creation for making infographics and videos.
• Worked on content marketing (infographics, videos and blogs submissions) on high quality website.
• Run on-page and off-page SEO process as per latest SEO trends and competitor’s working style.
• Run different SEO strategy to get do-follow backlinks from relevant websites
• As a part of local SEO, worked on google my business features to get google map in search engine, reviews and other google business related features
• Solving complex SEO situations e.g. : Recovering SERP’s descriptions and sitelinks which were lost on client’s website.
• Achieved featuringon high quality websites by using sitewide links and high quality articles (guest / sponsored post).
• Convincing editorial team of various websites for featuring purpose.
• Handling budgets to advertise on other websites.
• Analyzed google free tools : Google analytics and Google search console to have better SEO friendly pages on website and ranking for highly targeted keywords.
• Providing guidance to website designer and developer while adding any new features, page and product on the website e.g. for using URL for landing pages, URL redirection.

Web development –
WordPress Developer – equinoxdigitech.com (http://www.equinoxdigitech.com/) and equinoxedge.com (http://equinoxedge.com/)
• Developing website using WordPress.
• Worked on all the pages, banner images of website.
• Worked on different WordPress plugins,CSS and website page content.
• Focused on on-page SEO features while creating website.
• Worked on business development process.
o Email marketing
o Data collection of potential clients
o Preparing business document


  • EnglantiErinomainen


My created animated video for my client
I had used Goanimate tool for creating video and also worked on its script for creating video content
My own youtube channel
I have started my youtube channel to share my travelling content and also my views regarding many topics. Here I used tool Shotcut for creating video.