I am a professional with 24 years of work experience, graduated in Business Administration with Master in Project Management, specialised in customer relationships (internal and external clients), development of marketing strategy, marketing material, sales process, training and systems, assisting companies to accomplish sales and financial objectives.
Marketing & Sales Enthusiastic
Personal Challenge: Daniverse Travels - Finland
Experience in the sale of exchange programmes to Malta;
Ability to execute partnerships with language schools;
Handling marketing and web-pages;
Experience in Online and digital marketing such as marketing on social media;
Ability in creating new marketing channels;
Coordinating marketing projects, working closely together with partner’s schools.
Country Marketing & Sales Manager
R4U Group & Unilang - Malta
2/2015 - 12/2015
Prospecting students in Brazil to study in Malta;
Selling exchange packages for Brazilians;
Create and implement customer service in Brazilian Portuguese by phone, email and Skype;
Managing Social Media to promote the school through different groups,
Creating effective sales process for the Brazilian market.
Development of marketing strategy and material focused in the Brazilian market, responsible for an increase in sales of 77% in a period of 6 months.
Country Sales Manager
Acrediária Intermediação Financeira LTDA - Brazil
1/2013 - 2/2014
Direct managing a sales team with 12 people, working for 7 banks by providing a personalised service focused on customer;
Working to achieve the monthly goal and indirectly managing more than 500 employees.
Responsible for growth of the sales in 1.7M USD in 10 months.
Institutional Partnerships and Project Coordinator
Banco PanAmericano - Brazil
10/2012 - 1/2013
Hired to develop the Project with the team for the period of 3 months;
Responsible for the development of relations strategy manufacturers and companies linked to the auto finance marketing branch (heavy vehicles, ride bikes and yellow line for construction).
Project Leader creating new area of the bank - Collateral Management
Collaboration with the insurance group focused on creating new products and services.
Responsible for the launch of the new insurance product achieving 2000 sales in 3 days.
Product and Projects Coordinator
GE Money Bank
9/2003 - 9/2012
Responsible for managing the business of financing and insurance products in a network of 90 stores and 600+ employees;
Managing 6 analysts and 2 interns.
Monitoring the market and competition to identify opportunities;
Responsible for the management of partnerships with other banks and financial groups;
Reduced Sales Operation costs in 36% by redesigning the Sales system;
Quality Assurance of the Sales Systems and managing 3 developers in India;
Development of internal communication for all employees;
Responsible for creating a Product Guide, with 9 products, procedures and optimised sales processes;
Growth of 80% in sales of Auto Financing product in a period of 180 days, earning a prize for the accomplishment;
Training and Development for the network of stores (presence and via conference call);
Sales Campaign Leader, responsible for constantly growths in sales and to keep the sales teams motivated;
Development, implementation and launch of all new products sold at the stores;
Constant control and monitoring of results;
Weekly presentation of Projects for the board, including the president of the bank.
12 times recognised as a Key Leader of the company.
Direct Sales Manager
Citibank - Brazil
5/2001 - 8/2003
New Business Manager in a national Project of acquisitions of new customers and responsible for negotiating with companies to the conquest of payroll deductions.
6 times recognised as the best Country Sales Manager of the Project.
Promoted to Team Leader in 5 months, managing a group of 17 people.
Relationship Business Manager
Banco Real - ABN AMRO Bank - Brazil
5/1996 - 5/2001
Responsible for sell new accounts, credit cards and insurance for customers;
Managing 2 assistants and a portfolio of 3000 clients, mainly high-income, investments and companies;
Coordination of sales staff by tracking individual performance and in groups to meet the targets pre-established.
The youngest manager hired in the history of the bank (Banco Real).