Specialist, Digital Marketing

Specialist, Digital Marketing

Haluaisitko olla osana kansainvälistä ja kasvavaa yritystä, jossa työskennellään joka päivä kestävämmän huomisen eteen? Jos vastasit kyllä, UPM voisi olla oikea paikka juuri sinulle! Olemme edelläkävijöitä uusiutuvien tuotteiden kehityksessä ja mahdollistamme vastuullisten valintojen tekemisen yrityksille sekä kuluttajille. Vastuullisuus näkyy meissä myös työnantajana – tavoitteemme on tarjota mielekäs ja merkityksellinen UPM-kokemus työntekijöillemme globaalisti. Arvomme – luota ja ole luotettava, tuloksia yhdessä ja uudistu rohkeasti – ovat toimintamme perusta. Tule luomaan fossiilisista raaka-aineista riippumatonta tulevaisuutta kanssamme!

We are now looking for Specialist, Digital Marketing to join our Biomedicals team. The job is based in Finland, Helsinki/Lappeenranta or Switzerland/Basel. United Kingdom and Germany are also possible locations for the new hire.

Greetings from your future manager

“Welcome to UPM Biomedicals! Join our innovative team, where as a Digital Marketing Specialist, you'll work independently optimizing and developing our digital marketing and analytics. You'll have the support of our marketing team, digital marketing experts at the corporate team, as well as the entire Biomedicals team, giving you the opportunity to participate in all variable marketing activities and create impactful life science and clinical content for our digital channels. We look forward to welcoming you to our team!” – Nina Mäntynen, Manager, Marketing.

• Developing Customer and Data-Driven Marketing: Utilize customer insights and data analytics to create targeted marketing campaigns that resonate with our audience and drive conversions

• Website Management: Oversee website content management, including publishing new landing pages and content, analyzing and optimizing conversion rates and key performance indicators (KPIs) to improve user experience and engagement

• Search Engine Optimization (SEO): Implement and manage SEO strategies to increase organic search visibility, drive website traffic, and improve search engine rankings

• Social Media and Search Advertising: Plan, execute, and optimize social media ad campaigns to increase traffic, brand awareness, engagement, and lead generation

• Marketing Automation: Develop and manage marketing automation tools and processes.

• Marketing Creatives: Produce effective marketing creatives, including graphics, videos, and written content, to support various marketing initiatives

• Marketing Support: Assist in other marketing tasks and needs, such as marketing campaigns, events, and web shop management

Who you are

• You have a bachelor's degree in a relevant field and you have minimum of 3 years experience in (digital) marketing, preferably in the pharmaceutical, biomedical, or healthcare industry

• You have comprehensive understanding of digital marketing concepts, including SEO, SEM, social media, and content marketing

• You have proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)

• You have excellent analytical skills with the ability to interpret data and make data-driven decisions

• You have creative mindset with the ability to produce engaging marketing content from a scientific or technical source material

• You have good project management and organizational skills and an ability to work independently and collaboratively in a fast-paced environment

• You have excellent communication and interpersonal skills

• You have excellent English together with the proficiency of Finnish, German or French

This is what we offer for you   

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils.’ Our work is impactful and transformative.  

• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.  

• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.  

• Responsible employer - Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.   

 Learn about our Rewarding and our Ways of working

Additional Information

For further information, please contact Nina Mäntynen, Manager, Marketing, tel. +358405177055 June 3th or 5th between 9-11.

Please apply and attach your CV and Cover Letter by 17th of June, 2024. Please notice that we will go through the applications already during the application period and may invite candidates for interviews already before the end of the application period.

For support with submitting your application, please contact the HR Service Center at careers@upm.com or tel. +358204146600.

UPM Biomedicals develops and supplies innovative and sustainable wood-based biomedical products for a variety of uses. Our high-quality products are derived from renewable wood sources originating from sustainably managed and certified forests. GrowDex® products are nanofibrillar cellulose hydrogels for 3D cell culturing and other biomedical applications. They are highly biocompatible with human cells and tissues – but free from any animal- or human-derived material.