(Senior) Data Analyst/Scientist (retention analytics), #dataduuni

Sanoma Media Finland is the leading Finnish multi-channel media company known for its leading brands. We provide consumers content, experiences and entertainment through newspapers and magazines, television and radio as well as online and in mobile media. Our media reach almost all Finns every day and we are now building Finnish media for future generations. Join us and be part of our story!

(Senior) Data Analyst/Scientist (retention analytics), #dataduuni

Do you want to make an impact on Finland’s biggest media brands with your analytical skills? Transform the consumer data gathered from over 95% of Finns into actionable business decisions with advanced analytics and machine learning? Help us in the digital transformation of the media industry, together with a great team of analysts, data scientists, and Sanoma Media Finland’s lively community of media professionals.

We are looking for a (Senior) Data Analyst/Scientist focusing on customer retention analytics, especially for news media (Helsingin Sanomat, Aamulehti, etc.) in Sanoma Media Finland's B2C unit. In this position you will be in a key role to ramp up the customer analytics to understand and optimize the customer retention/churn, in close collaboration with product development and sales teams. Other key responsibilities are the support to the pricing analytics, which has a strong connection to retention, and the support to business via strategic/tactical ad hoc analyses focusing on, among others, retention. B2C unit is heavily data and analytics driven, directly affecting the profitability and revenue of Sanoma.

You will be working together with our skilled team as well as experts from other units. In this position you will have a chance to create analytical insights to steer customer sales and decision making. You can utilize all your analytical skills ranging from data mining, statistical analysis, econometrics and machine learning on various types of data (transactions, online events, demographical data etc.). We also allow a wide range of cloud-based tools and environments for working. This position also requires a genuine business understanding and capability for team working.

What are we expecting from you:

• Good practical data manipulation and analysis skills, experience in predictive modeling/machine learning and reasonable theoretical background in statistics
• Knowledge of R or Python and ability to do queries using SQL
• Business acumen and genuine interest to customer analytics
• Good communication skills: you can present complex problems in an understandable manner
• Can-do attitude, team player, self-guided
• Master’s thesis or higher in data science, computer science, econometrics or in other applicable field

What do we offer:

• You will be able to work with the biggest media brands in Finland
• You can impact the sustainable usage of Sanoma’s customer data in order to improve the customer experience
• A team full of professionals who help and support each other
• Data from millions of consumers and modern cloud computing tools
• Diverse tasks and ability to learn new
• Internal career path opportunities, occupational health care, product discounts, flexible remote working, and employee leisure time activities

Interested? Fill out and submit your application at latest on 13th of February 2022. Please note that we are reviewing and interviewing applicants already during the application period.

For further information, please contact Janne Nikkilä, Director, Data and analytics: janne.nikkila@sanoma.com.