MARKETING COMMUNICATIONS MANAGER, INTERNATIONAL MARKETING
BUSINESS FINLAND OY
YOUR TASK: FINLAND
BF LAB is one of the six service areas within Business Finland. It is responsible for Business Finland’s wide customer experience, business intelligence, marketing and communication activities as well as driving the digitalization of the organization. We are inspiring internal driver of renewal, and insightful developer of new ways of working and co-creation. We believe in world changing ideas.
Finland has the potential to become the most desired travel destination in Northern Europe. Visit Finland’s task is to make that happen and Visit Finland social media channels’ task is to inspire international travelers to come to Finland.
We are looking for a experienced and enthusiastic Marketing Communications Manager to reinforce Business Finland’s International Marketing Unit. We do holistic marketing through our multi-channel marketing and communications network, do global events, PR and Media work, and are active in creating compelling content.
This is a temporary position (maternity leave substitute) with the duration of 1 year.
The position is located in Helsinki.
• Develop, manage and implement industry/theme specific strategic marketing plans for Business Finland's target markets
• Concept creation and management of international B2B and B2C campaigns and PR actions for various industry themes.
• Cross-functional work with internal stakeholders, customers and external agencies to identify, create and execute strategic marketing initiatives to ensure the best outcome for global marketing actions.
• Developing marketing tools and processes as well as marketing metrics and use of analytics.
• Managing the marketing budget, contracts and the tender process for marketing services.
WHAT WE EXPECT FROM YOU
We expect you to be a person who thinks big, gets excited and shows passion. You are persistent. Problems are opportunities for you, you thrive on challenge. You reason and communicate your views comprehensively, if necessary boldly. You are proud of your work in an expert organization, your co-workers and your employer. You are your own boss, who helps, listens to, appreciates and inspires others. For you, networking means continuous development and new, fresh perspectives. You believe in cooperation and you value people. You know when to thank them and when to give constructive feedback.
You have a strong experience of effective B2B and B2C marketing planning, implementation and follow-up for international markets. You have current knowledge of marketing concepts, strategy and best practices, including the latest trends in digital marketing and measurement. You have broad knowledge and vision on how to promote digital business practices, data-driven marketing and you are active in creating compelling content. You have evidence of the creative use of content marketing and social media as part of the marketing toolbox. You have a wealth of knowledge in international marketing, preferably a Master´s degree and you are fluent in Finnish and English.
THIS IS WHAT WE OFFER
Business Finland provides an overview of the business environment in Finland, and the entire world. Together we help Finnish companies go international and enhance the attractiveness of the Finnish competitive environment. Our actions have significant impact on the future of Finland. Being a part of our international and multicultural work environment, you will meet colleagues from around the world and learn about a great variety of industries. As a versatile organization, we can develop your role and support you in fulfilling your career aspirations.
For more information, please contact Senior Director Heli Jimenez, Tel. +358 (0)50 5943 832 on Wednesday February 19th from 8-9, and Monday, February 24th from 18-18.30.
Please send your CV and application letter in English by 1.3.2020.
As part of the recruitment process, in case of succeeding in the job application, a security clearance check will need to take place with the applicant´s consent in accordance with the Security Clearance Act 726/2014.
For more information on security clearance procedure and individual’s rights, please visit https://www.supo.fi/security_clearances