(Poistunut julkaisusta)

Marketing Communications Manager, Finland

Alkuperäinen julkaisupäivä 24.10.2018


We are now seeking an energetic Marketing Communications Manager for Aditro Finland to join us in realizing our full potential. As Marketing Communications Manager (Marcom), you will work closely with the Head of Corporate Marketing and work both locally for the Finnish market but also Nordic together with colleagues in Sweden and Norway to drive synergies between the markets. Marcom’s major work assignments are to develop and execute effective marketing communication activities online, as well as offline, to drive lead generation for the Finnish market. Aditro works with content marketing, social media and we are using Pardot for marketing automation. You will work close to the sales department as well as product management.

Typical tasks

  • create and optimize the marketing plan and budget in co-operation with internal stakeholders
  • develop and implement integrated lead generation campaigns in line with Aditro’s business strategies, including online engagement and social media, with the focus on lead generation and to grow awareness
  • manage project teams consisting of internal and external resources to ensure on-time and on budget completion of marketing communications activities
  • develop and execute customer centric content marketing: develop key messages and customer value propositions, produce and publish content to support our customers in their buying journey and beyond
  • develop Aditro social media presence by managing the company social media accounts, and by supporting and developing employee social media engagement with e.g. social selling and brand ambassadorship methodologies
  • execute local and Nordic marketing campaigns
  • produce and send monthly newsletter email for customers
  • plan, manage and produce events, and produce marketing materials for events/tradeshows
  • coordinate and produce marketing collaterals
  • write targeted content for the website and maintain, analyze and update the website Aditro.fi
  • provide marketing assistance to the sales organization 
  • manage the addressable market and segmentation lists for campaigns
  • maintain a strong understanding of the market and online trends
  • support in the development of processes for prospects and leads management
  • ensure prospects and leads are captured and continuously evaluate lead flow effectiveness
  • coordinate marketing activities to ensure optimized use of tools and channels: web, SEO, SEM, social media, email campaigns, newsletter, events and online/offline advertisements.
  • work hands-on with marketing automation (Pardot) to nurture leads during the sales process (lead management)
  • ensure brand and voice consistency in all marketing materials

Position Qualifications

  • at least 5 years of proved working experience in marketing
  • university degree within marketing, communications or business, or equivalent experience from a similar role
  • fluent in Finnish, both oral and written, proficient in English, Swedish or Norwegian is a plus
  • experience on content production, copywriting and social media communication
  • experience on website management and basic understanding of SEO
  • experience on B2B marketing
  • strong understanding on marketing automation and lead management processes
  • solid project management skills with attention to detail and the ability to handle multiple projects in a fast-paced environment under tight deadlines
  • strong knowledge and understanding of current trends in digital media/social media 

Personal qualities

  • excellent interpersonal skills with the ability to build consensus and partnerships across all levels of employees and partners
  • self-motivated do'er
  • ability to work independently and proactively solve problems

We offer

We offer a challenging and exciting role with everything from strategy and planning to hands-on work. In this position you will have the possibility to develop a holistic overview on marketing communications function within an IT/service industry company. As a marketing generalist, you will have a change to develop your skills on wide spectrum of marketing functions and gain in-depth understanding on dependencies between different layers of marketing. The position will be located in our Finnish head-office in Leppävaara, Espoo.

Leave your application and CV in our recruitment system: https://aditro.com/available-jobs/ at the latest 19.11.2018. We will start the interviews as soon as we get the applications. For more information, please contact: Lena Backlund, +46 (0)70 287 1510, lena.backlund@aditro.com


Aditro is a leading provider of HR and payroll solutions and payroll outsourcing in the Nordics. In our long, extensive history of co-creating with our customers, we have gained a deep and wide expertise. Today we are over 600 committed professionals helping our customers to automate and digitalize their HR and financial processes to successfully meet the challenges of ever-changing business environment. Our mission is to help our clients create a better Employee Experience by making admin-chores less time consuming and easier to perform. Want to know more? Visit www.aditro.com We strive for a gender balance and see diversity as a strength and welcome applicants with different backgrounds. In Aditro we strongly believe in our values: Leading, Committed, People Centric. We decline contact with media sellers, recruitment websites etc. We welcome your application!