Marketing Automation Specialist, Customer Communications

We are now looking for a

MARKETING AUTOMATION SPECIALIST, CUSTOMER COMMUNICATIONS

to join our Brand, Customer & Sustainability unit.  In this role you will play a crucial role in driving customer engagement, retention, and revenue growth through effective email marketing campaigns. By leveraging strategic thinking, creative skills, and a data-driven approach you will contribute to the success of marketing initiatives and help achieve business objectives.

This is a permanent position and you will be located in our Helsinki Flag Ship Store. However, as we work in a hybrid model we do not expect you to be on-site every day but more likely when needed e.g. 50-50 basis.
 

Where is your expertise needed?

As a Marketing Automation Specialist, Customer Communications you are responsible for developing, implementing, and optimizing automated email marketing journeys and campaigns to engage the audience and drive results. This means that you need to have a strong understanding of marketing automation tools, email marketing best practices, and analytical skills to continuously improve campaign performance.

Your responsibilities will include but are not limited to:

• Develop email campaign strategies

• Email & app campaign management and content creation

• Build and maintain automated email workflows

• Utilize customer data to segment email lists

• Conduct A/B testing on email elements to optimize and improve

• Stay up-to-date with email marketing regulations and best practices

What are we looking for?

You are marketing professional with at least 5 years of experience in email marketing and marketing automation. Certificate in email marketing or marketing automation is considered a plus as well as knowledge of HTML and email design best practices.

To succeed in this role, you should also have: 

• Senior proficiency with marketing automation platform HubSpot and other email marketing softwares

• Strong copywriting and content creation skills

• Analytical mindset with the ability to interpret data and make data-driven decisions

• Eye for details

• Ability to manage multiple tasks simultaneously and prioritize

Strong communication, presentation and influencing skills are needed as you will have several stakeholders and you get to work across teams and functions. You speak and write fluent Finnish and English, Swedish is a plus.
 

Why should you join us?

We offer you an interesting and challenging work field in heart of retail business. We have low hierarchy, and we value new and innovative ideas, which gives you possibility to influence and develop. We offer the possibility to develop yourself through our virtual learning platform, different on-site trainings and on-the-job learning. We offer competitive salary and good employee discounts and you will be part of our bonus program as well.

Commitment to responsible operations is embedded in Stockmann’s values and daily ways of working. In our CSR work this means commitment to sustainable development and offering our customers inspiring and responsible shopping experiences. Motivated and engaged retail experts are the backbone of our business. We treat our employees fairly and equally according to the principle of equal opportunities.

We put our Customer in the center, we act with Courage, and we do this Together.

Would you like to know more? 

If you have any questions regarding this position, please do not hesitate contact Heidi Back, Head of Marketing Activation tel. +358415444445. Best time to reach 27.5. 12-12.30, 29.5 9.30-10 and 5.6 10-10.30.

Are you the colleague we are looking for? 

We wish to get you onboard starting as soon as possible or in the beginning of August at the latest. If this resonated and you are the missing piece in our team, send your application via our recruitment system including your CV and salary request.

We proceed with suitable candidates already during the application period and we aim to have first round of interviews during week 23-24.

Seize the opportunity and come create feelings that lasts!