EDITOR-IN-CHIEF OF VISITFINLAND.COM
Business Finland Oy
YOUR TASK: FINLAND
BF LAB is one of the six service areas within Business Finland. It is responsible for Business Finland’s wide customer experience, business intelligence, marketing and communication activities as well as driving the digitalization of the organization. We are inspiring internal driver of renewal, and insightful developer of new ways of working and co-creation. We believe in world changing ideas.
Finland has the potential to become the most desired travel destination in Northern Europe. Visit Finland’s task is to make that happen and the visitfinland.com website is the international traveler’s window to Finland.
We are looking for a creative, forward-thinking and passionate Editor-in-Chief to reinforce Business Finland’s International Marketing Unit.
In this role, your mission is to grow the audience for visitfinland.com and manage other Visit Finland content. You will nurture and develop a website that has already been chosen as the best in Finland in the 2018 Finnish Web Awards. Your task is to ensure that the content international travelers see and experience through this window to Finland is exceptional.
This is a temporary position (maternity leave substitute) with the duration of 1 year.
The position is located in Helsinki.
• Serve as editor-in-chief for all content to ensure quality, clarity and consistency
• Develop and execute visitfinland.com’s content strategy
• Create, adapt and maintain a data-driven content calendar
• Build visibility, create compelling content and monitor and report on its performance
• Serve as a chief storyteller and content strategist by working together with internal and external stakeholders to develop, edit and optimize content to ensure the site innovatively speaks to our audiences
• Lead the website development projects
WHAT WE EXPECT FROM YOU
We expect you to be a person who thinks big, gets excited and shows passion. You are persistent. Problems are opportunities for you, you thrive on challenge. You reason and communicate your views comprehensively, if necessary boldly. You are proud of your work in an expert organization, your co-workers and your employer. You are your own boss, who helps, listens to, appreciates and inspires others. For you, networking means continuous development and new, fresh perspectives. You believe in cooperation and you value people. You know when to thank them and when to give constructive feedback.
You have a proven track record of working with wow-content that speaks to consumers. You have vision and drive of being in charge of the best website in Finland. You are no stranger to Website development projects (user experience and function), Google Analytics, KPIs, SEO, managing budgets, contractors, networks and producing content yourself. You are fluent in English and have working Finnish skills. At least a bachelor’s level degree in Marketing or Communications is strongly preferred.
THIS IS WHAT WE OFFER
Business Finland provides an overview of the business environment in Finland, and the entire world. Together we help Finnish companies go international and enhance the attractiveness of the Finnish competitive environment. Our actions have significant impact on the future of Finland. Being a part of our international and multicultural work environment, you will meet colleagues from around the world and learn about a great variety of industries. As a versatile organization, we can develop your role and support you in fulfilling your career aspirations.
For more information, please contact Senior Director Heli Jimenez, Tel. +358 (0)50 5943 832 on Thursday, February 20th from 8-9, and Monday, February 24th from 17-18.
Please send your CV and application letter in English by 1.3.2020.
As part of the recruitment process, in case of succeeding in the job application, a security clearance check will need to take place with the applicant´s consent in accordance with the Security Clearance Act 726/2014.
For more information on security clearance procedure and individual’s rights, please visit https://www.supo.fi/security_clearances