Community Program Manager

We are looking for a Community Program Manager as part of our Digital Business team. 

Are you the the right talent to run and develop our email marketing and omni-channel marketing automation globally in a growth driven environment? You will work closely with our digital business, sales, marketing, and IT teams. You have several years of experience in marketing automation. Good technical knowledge and previous experience of a marketing automation program is required and familiarity of the Acoustic software is a benefit. This is a permanent position and located at Marimekko’s HQ in Helsinki. 

Your areas of responsibility include 

Community program management  

• Manage the implementation and development of Marimekko's community program to grow our global community, increase customer engagement, boost retention, and maximize sales 
• Together with internal stakeholders, strategize, optimize, and execute effective loyalty marketing, ensuring program performance against set targets 
• Study customer insight and campaign reports, and other loyalty metrics to measure the impact and efficiency of our customer engagement efforts
• Perform customer research and analyze industry trends to ensure our loyalty program remains competitive against evolving customer needs 

Marketing automation 

• Manage omni-channel customer programs for different segments – concepts, building, optimization and reporting 
• Set up program reporting, monitor program success and take the learnings from results into practice. Further develop the reporting landscape.  
• Support the international B2C and B2B teams in the use of Marketing automation tool 
• Define requirements for new marketing technologies from marketing automation point of view 
• Develop our personalization and targeting strategy in the omni-channel marketing automation 
• Lead the marketing automation team of two  

In order to be successful, you need to 

• Be detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment 
• Be a true people leader, someone who can grow and develop your team and set the example
• Be genuinely interested in marketing automation tools and technologies and be experienced one using one (Acoustic preferred) 
• Be confident in data handling including reporting, customer databases and analyzing data 
• Be passionate about current trends in marketing technology, analytics, online services, and digital marketing 

At Marimekko we encourage people to be themselves and value diversity. We believe in fairness and doing things together, using common sense and finding joy in our work. If you connect with these values and have the right background, we might be able to offer you a unique opportunity to work in an exciting, international environment with one of the most iconic lifestyle brands. 

If all this sparks your interest and you feel like you are the one, we are looking for, please send your application including your CV and cover letter with salary expectation via our career site at http://company.marimekko.com/careers. We will start the interviews already during the application period so please, let us hear from you as soon as possible but no later than on 25.06.2023. For more information about the role, please contact Mari Laukkanen via mari.laukkanen@marimekko.com or +358 40 737 6688. We look forward to hearing from you! 

Marimekko's culture and working environment are founded on equality, inclusion and cherishing diversity. Marimekko welcomes and encourages everyone regardless of their national origin, ethnicity, sexual orientation, gender identity, disability, religion or other personal characteristic to apply. Recruitment is always based on business need, and the candidates are evaluated on relevant knowledge, skills and experience as well as motivation. Marimekko is ranked as the Most Attractive Employer (1st) in Finland amongst business professionals according to Universum’s ranking.  Marimekko is also the 2nd most attractive employer in Finland amongst business students. Read more about the Universum’s ranking on their website.