Brand Communication Specialist
Are you a business-minded marketer looking to try your wings within the World’s largest FMCG company? Nespresso are looking for a new Brand Communication Specialist!
As Brand Communication Specialist your mission is to drive Nespresso’s brand image and create brand awareness. You will be responsible for execution and evaluation of the global and Nordic media strategy, adapting it to the Finnish local market needs. You will act as Key Opinion Leader (KOL) and execute and evaluate both this and the PR strategy. The role requires a creative flair, as you will be expected to create and execute ATL campaign materials for B2C in line with global and Nordic strategy. You will also support on BTL material creation. You are the Guardian of our brands visual identity and tone-of-voice as well as of our coffee expertise.
The position is a maternity cover 12months based at the Nespresso office in Espoo. You will report to the Brand Communication Manager, Sweden & Finland, who is based in Stockholm, Sweden.
Your main responsibilities include:
- Responsible for media planning and execution
- Responsible for creation & development of ATL/BTL campaign materials
- Guardian of the brand identity
- Responsible for the social (advertising) calendar
- Responsible for managing the PR agency relationship
- Primary contact for creative agency
- Scope: local B2C
Your talent and drive
You easily navigate in a complex stakeholder landscape at all levels of the organization. Sound project management skills are part of your toolbox and you work in a structured and targeted way, where meeting and accepting deadlines is part of your DNA. You show change agility and the necessary sense-of-urgency to respond to market trends. You keep an open mind, generate and welcome innovative initiatives.
Your experience and qualifications
We imagine that you already have brand communication experience. You most likely have a minimum of 3 years experience from a brand communication specialist role and have strong B2C knowledge. This is probably backed up with by a relevant education such as Master in Marketing or equivalent. It is a must that you have excellent cooperation, communication and presentation skills and you are fluent in Finnish and have a good command of English language. You have strong digital capabilities and knowledge of market and business analytics tools is a clear advantage.
Is this the right job for you?
If this position has caught you interest, please send us your cover letter and CV no later than October 20, 2019
For more information
Please do not hesitate to contact Noa Hebel, Nespresso Brand Communication Manager, Sweden & Finland, mobile +46 70 378 15 32, firstname.lastname@example.org if you have any questions concerning the role.
We look forward to hearing from you!