(Poistunut julkaisusta)

Brand & Category Manager
Arla Oy

Alkuperäinen julkaisupäivä 8.9.2019

We are looking for a Brand and Category Manager for YFD category (yoghurts and fermented drinks) and brands Arla &More, Arla Protein, Arla Ihana and Arla Kalinka. The role is temporary based due to parental leave with duration of approx. one year.

In this role you will be responsible of one of Arla’s global key brands Arla &More locally. The brand was  launched in Finland in 2018 followed by other Arla markets. Your task is to ensure the growth of this new brand by acting according to category plan and business plan and by active cooperation with global team develop the existing product portfolio for the future.

You will also need to define and build a strong YFD innovation pipeline for all your brands together with global and local marketing teams addressing key local consumer insights and needs and translating them into compelling communication and activation plans. You will work from our office in Sipoo and report directly to the Head of Milk and Yoghurt Category in Finland.

Your challenge

  • Developing and driving the category and brand strategies and plans in alignment with the global team to deliver short and long-term volume, turnover, profit and brand equity growth through excellent execution of the brand/category strategy
  • Deliver annual business plan to meet KPIs in alignment with strategic objectives and within budget
  • Tracking performance of the brands.
  • Recommend actions to strengthen the brands
  • Ensure the cooperative agencies (e.g. media agency, marketing agencies) are aware of and acting according to brand plans
  • Actively seek for new consumer/category insights to strengthen the brands and enable the growth.
  • Defining new and creative ways to ensure branded growth in an increasing competitive environment

Your profile

  • You will have brand management experience within the FMCG industry
  • You will also have a degree (B.Sc / M.Sc.) within a marketing or business related discipline.
  • You will be able to demonstrate the ability to provide leadership to key project and cross-functional teams, demonstrating both commercial acumen and effective time and project management.
  • Good communication skills are essential for this position along with the ability to work well with others as part of a team. You speak Finnish and English language business fluent.

Application and contact
If you want to seize this exciting opportunity, please apply no later than September 19th 2019. For additional information, please call Head of MYPC Category, Director Antti Airaksinen +358 50 511 4596.