Area Sales Manager, Exports and International

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. We have the coolest iconic brands and want to support the development of a modern, responsible Nordic drinking culture. At Anora we believe life is to be enjoyed, but not at the cost of our planet. Our offices are in Finland, Sweden, Norway, Denmark, Estonia, Latvia, Germany, and France. 

We are looking for a driven Area Sales Manager to build a modern spirits category with us! This is a role where you will bring our brands to the international markets and build them even further on our way to take on new and exciting markets. 

As an Area Sales Manager, you will be driving the sales of our iconic spirit brands in selected markets. You own the planning and execution of the sales strategy in your markets, and actively look for new business opportunities, optimizing the product mix and portfolio in growing our business – all to enhance the growth and profitability of our brands.

The working location can be in any Anora office location (Nordics, Baltics, Germany, France). Travelling approximately 7-9 business days a month, is expected to be a part of this role. Initially, travelling will be more extensive.

Key Responsibilities

You drive the sales of our brands together with our international partners and distributors. You develop sales and marketing plans together with our brand management and customers and track the execution of the plans. You also actively monitor the market and competitive landscape to ensure we have the data to analyze the market. 

As area sales manager, you are the provider of key insights into our markets and consumers, bringing new and exciting concepts and tools to our customers. You challenge the convention and together with our export team constantly seek for new ways to further develop the business.  

You have proven track record in commercializing concepts, successful negotiations, solution-based selling and you are fluent in tools that support sales. You work with excel or similar tools and can present your case to all relevant stakeholders. You move forward with a positive energy that our customers see and feel and inspire our stakeholders with the stories, backed up by data. You secure the local business potential by analyzing market data, pricing, and other activities, finding opportunities for our brand presence in the given markets. You enjoy working with customers and have the skills to hold multiple topics running simultaneously. 

Other topics you work with: 

• Presenting and selling the products using solid arguments to existing and prospective clients.
• Achieving agreed upon sales targets and outcomes within schedule.
• Assisting the clients with a full-time presence in the market for the promotion of the brands.
• Building and sustaining business relationships with the clients and their key accounts.
• Training the sales teams of the clients.
• Conducting competitive intelligence and market surveillance. 
• Being a face of the company to represent the brands in the market. 
• Participating in the activation of digital communication 

Your background 

• Degree in Business and strong business acumen
• 8+ years of experience in sales and business, preferably from the FMCG or alcohol industry

• Proactive approach to find solutions for our customers and optimize product offering  

• Strong analytical and commercial sense 
• Excellent communication and collaboration skills 
• Passion for brands and business
• Fluent spoken and written English, European languages are considered an asset

This is an opportunity to work in enhancing the Nordic drinking culture together with a bunch of passionate professionals and a fun crowd. You work with excellent brands, future trends and exciting development projects that guarantee opportunities to learn and grow internationally. 

Join the team! Submit your application and CV by 26th August 2022. For more information, contact the hiring manager Pontus Forth on Wednesday, August 10th at 9-11 CET / 10-12 EET (Eastern European Time) at +358 40 129 1909. 

Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. We have a broad portfolio of iconic brands, including Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Our key brands are exported to over 30 markets globally.

Together with our partners we bring the world of drinks to the Nordics. Our strong partner portfolio includes noted wines, such as Laroche, Penfolds, Louis Roederer and Fumees Blanches, as well as well-known spirits brands, like Jack Daniels, Fireball, Fernet Branca, Jose Cuervo, and Underberg.

Our business operations also include world-class industrial operations in distillation, bottling and logistic services as well as the production of technical ethanol products, neutral potable ethanol, feed components and barley starch.