(Poistunut julkaisusta)

App Marketing Manager
Telia Finland Oyj

Alkuperäinen julkaisupäivä 5.7.2018

We are now looking for a data and results driven App Marketing Manager to join our Marketing Communications team in Helsinki. You will have an opportunity to work with a cross-disciplinary team consisting of product, marketing and business development to create new and innovative consumer products. You will work as part of our marketing team with the responsibility to drive our mobile apps to the new level. 

We expect you to have expertise in digital marketing and advanced skills in app marketing - driving for example app installations and engagement, app store optimization, search engine marketing (SEM) and Facebook advertising.

Your next challenge

  • Planning and executing campaigns to increase app installations, engagement and purchases within the app
  • Drive new user acquisition across all mobile, social and native platforms
  • App store optimization (ASO)
  • Digital marketing campaign planning together with the team and end-to-end execution to ensure top notch results and high transactions
  • Maximize retention and usage via in-app messaging and other engagement tactics
  • Adwords/PPC/Facebook/Twitter – Mobile advertising on AdWords and Facebook, conversion tracking, website advertising
  • Audience targeting, retargeting, display advertising and landing page optimization
  • Hands on experience with leading app analytic tools, like AppsFlyer, Localytics, Google Analytics, Sensor Tower and Appannie

Experience

  • 4+ years experience in consumer product mobile app marketing
  • Mastery of mobile ad networks, analytics SDKs, user review platforms
  • Expertise in driving growth in DAUs and managing against tight cost per install targets
  • Substantial knowledge of funnel analysis, testing and optimization
  • Social media marketing expertise
  • Passion for communicating complex value propositions in intuitive and compelling ways
  • Multiple successful mobile app product launches
  • Experience with in-app advertising systems
  • Ability to work in a fast-paced environment where continuous innovation is expected
  • Excellent verbal and written communication skills in Finnish and English

Why choose us?

Telia is the place of growth − our business thrives when you grow and develop yourself. Regardless of your role, with us you get to work with revolutionary tech innovations and with people who are leading professionals in their fields of expertise. At Telia, responsibility and freedom go hand in hand and we promote self-leadership in everything we do. We offer you great benefits, flexibility and high-end tools, so that you can effortlessly combine business and pleasure.

Got excited? Get in touch with Jan Brantberg, 040 302 3300 to ask more about the role (call times: 11th of July at 11-12 and 18th of July at 11-12) and apply via our recruitment system (http://www.telia.fi/career) at the latest by 25th of July.

Welcome to Telia – Home to your next big opportunity!

We are Telia, the New Generation Telco. Everything we do is about connecting the world. We provide people with innovative, easy-to-access and effective ways to keep in touch and communicate with each other anywhere in the world. Networks remain in the core of our business, but as we are also the pioneers in the digital world, we provide services such as Internet of Things, Data Center, Digital Identity and Connected Cars. Be inspired by our New Generation Telco journey and create the digital future with us